About Us

Vinyl vehicle lettering in 
Wisconsin Rapids

Rapids Sign Inc can assist you with everything from vinyl vehicle lettering to custom neon work. We have over 25 years of experience, and we are a full service company, helping you with all aspects of signage. Our company creates, installs, and maintains signs. Learn more about our business philosophy and background below, and feel free to get in touch with any questions you may have about our abilities. We love to talk to customers about their signs!
Mike owner

Our history

Sometimes life takes an unexpected turn. Dick and Nancy Fickey always thought they would like to own their own business. The opportunity presented its self when Dick decided to leave a local paper company.

After much research the Fickey family decided they wanted to stay in Central Wisconsin to start their business. Dick had degrees in engineering and business with 30 years experience in the computer field and finance. Nancy had a degree in a Applied Art with experience in industrial design. In 1990 a computer driven sign shop became a great beginning for their family business. Their son Mike, who was studying engineering, decided he wanted to join the start-up.

Rapids Sign started in a strip mall producing vinyl decals and rapid turnaround signs and banners. The family worked closely with customers to produce a product of high quality that met the client’s needs. It soon became clear that customers required complete sign services. The Fickey family purchased and moved into a building on Highway 54 and added a sign crane and bucket truck.

Their talented Graphic Artist, Ashley Springer joined them in 2013. She received her degree in graphic design from Carthage College in 2005. She enjoys working closely with customers to turn their ideas into finished professional designs.

Their signs are highly visible and seen daily by thousands of Central Wisconsin residents. It is very important to them to maintain successful relationships with businesses, non-profit institutions and numerous municipalities. Clients range from individuals and small retail shop owners to large corporations.

Rapids Sign is still owned by the family and has grown into full service sign company with state of the art capabilities. Our mission is to create a finished product that exceeds our client’s expectations at a fair price with customer satisfaction as top priority of Rapids Sign.

Our philosophy

Our company is founded on the idea that the needs of the customer are the most important priority. Because of this, we work hard to make sure you are satisfied, and we take care to make sure we are delivering an outstanding product when you place an order with us.

Our quality

Quality signs are something we deliver, and our reputation in the community is excellent. Our signs are highly visible throughout the area and seen by countless people every day! Our clients range from individuals and small retail shop owners to large corporations.
Call today! (715) 424-2566
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